Privacy Policy

Last updated: August 31, 2026

This Privacy Policy describes how Kulturarv.ai ApS (“we,” “us,” “our” or the “Company”) collects, uses, stores, shares and protects personal information when you visit our online store, place an order, make a payment, contact us or otherwise use our services.

Please read this Privacy Policy carefully before using our website or purchasing products from us.

By using our online store, you acknowledge that your personal information may be processed as described in this Privacy Policy.

1. Company Information

The company responsible for operating the online store and processing personal information is:

Company name: Kulturarv.ai ApS
CVR number: 39633736

Registered address:
C/O Henrik Hvid Jensen
Langkildeparken 13
3480 Fredensborg
Denmark

Email: support@ffxss.shop
Telephone: +45 22 99 87 55

For the purposes of applicable data protection law, Kulturarv.ai ApS is generally the data controller for personal information processed in connection with the operation of our online store, except where another service provider acts as an independent controller.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

• Visit or browse our online store;

• Create or manage a customer account;

• Add products to your shopping cart;

• Place or manage an order;

• Make a payment;

• Request a return, exchange or refund;

• Contact customer service;

• Subscribe to marketing communications;

• Submit reviews, comments or other content;

• Participate in promotions or surveys; or

• Otherwise interact with our online store and related services.

Our website, online store, products, functions, customer support and related services are collectively referred to as the “Services.”

3. Personal Information We Collect

The personal information we collect depends on how you interact with the Services.

3.1 Contact Information

We may collect information including:

• Full name;

• Billing address;

• Shipping address;

• Postal code;

• City;

• Country or region;

• Email address;

• Telephone number; and

• Other contact details you provide.

3.2 Order and Transaction Information

When you place or manage an order, we may collect:

• Products ordered;

• Order number;

• Product quantities;

• Product options or specifications;

• Purchase price;

• Billing information;

• Delivery status;

• Shipping and tracking information;

• Returns;

• Exchanges;

• Refunds;

• Cancellations; and

• Communications relating to your transaction.

3.3 Payment Information

Depending on the payment method used, payment-related information may include:

• Payment method;

• Transaction amount;

• Payment status;

• Billing information;

• Payment confirmation details;

• Transaction identifiers; and

• Limited payment account information.

Complete card or payment credentials may be processed directly by Shopify, banks, payment processors or other authorized payment service providers.

We may not receive or store complete payment card details when those details are processed directly by a payment provider.

3.4 Account Information

If customer accounts are available, we may process:

• Email address;

• Username or account name;

• Password or authentication information;

• Saved addresses;

• Order history;

• Account preferences; and

• Communication preferences.

Customers are responsible for protecting their account credentials and should not share passwords with unauthorized persons.

3.5 Customer Support Information

When you contact us, we may collect:

• Your name;

• Email address;

• Telephone number;

• Order number;

• Product information;

• Messages and correspondence;

• Complaint details;

• Return or refund reasons;

• Photographs;

• Videos; and

• Other information you voluntarily provide.

3.6 Technical and Usage Information

When you use our Services, certain information may be collected automatically, including:

• IP address;

• Browser type;

• Browser language;

• Device type;

• Operating system;

• Device identifiers;

• Pages viewed;

• Date and time of access;

• Referring website;

• Session information;

• Website interactions;

• Cookie identifiers;

• Approximate location derived from IP address; and

• Website performance or error information.

3.7 Marketing and Preference Information

Where applicable, we may collect:

• Marketing preferences;

• Product interests;

• Advertising interactions;

• Previously viewed products;

• Promotional campaign participation;

• Survey responses; and

• Customer satisfaction information.

4. How We Collect Personal Information

We may collect personal information in several ways.

Information You Provide Directly

You may provide information when you:

• Place an order;

• Create an account;

• Complete a form;

• Enter billing or shipping details;

• Contact customer service;

• Request a return or refund;

• Subscribe to marketing communications;

• Submit a product review; or

• Otherwise communicate with us.

Information Collected Automatically

Certain information may be collected through:

• Cookies;

• Pixels;

• Tags;

• Server logs;

• Device identifiers;

• Analytics technologies; and

• Similar tracking technologies.

Information Received From Service Providers

We may receive information from third parties that assist us with:

• E-commerce hosting;

• Payment processing;

• Order fulfilment;

• Shipping and delivery;

• Fraud prevention;

• Analytics;

• Marketing;

• Advertising;

• Customer support; and

• Technical services.

5. How We Use Personal Information

We may use personal information to:

• Operate and maintain our online store;

• Create and manage customer accounts;

• Receive and process orders;

• Process or verify payments;

• Arrange shipping and delivery;

• Provide tracking information;

• Communicate about orders;

• Process returns, exchanges and refunds;

• Respond to customer enquiries;

• Handle complaints;

• Detect and prevent fraud;

• Protect website security;

• Maintain transaction and accounting records;

• Improve our products and Services;

• Analyze website performance;

• Understand how customers use our Services;

• Personalize the shopping experience;

• Conduct customer surveys;

• Send service-related communications;

• Send marketing communications where legally permitted;

• Measure advertising effectiveness;

• Comply with tax and accounting requirements;

• Comply with legal obligations; and

• Establish, exercise or defend legal claims.

6. Legal Bases for Processing

Where the General Data Protection Regulation (GDPR) or other applicable data protection laws require a lawful basis, we may rely on one or more of the following grounds.

Performance of a Contract

We may process personal information where necessary to:

• Accept and process your order;

• Process payment;

• Deliver products;

• Provide customer service;

• Process returns or refunds; or

• Perform another service requested by you.

Legal Obligations

We may process or retain personal information where required to comply with:

• Accounting laws;

• Tax requirements;

• Consumer protection laws;

• Fraud-prevention requirements;

• Court orders;

• Regulatory requests; or

• Other applicable legal obligations.

Legitimate Interests

Where permitted by law, we may process information for legitimate interests including:

• Preventing fraud;

• Protecting website security;

• Improving our Services;

• Managing customer relationships;

• Understanding business performance;

• Responding to enquiries; and

• Protecting our legal rights.

When relying on legitimate interests, we consider whether our interests are overridden by your rights and freedoms.

Consent

Where legally required, we may ask for your consent before:

• Sending certain marketing communications;

• Activating non-essential cookies;

• Using information for personalized advertising; or

• Processing information for other optional purposes.

You may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

7. Shopify

Our online store may be powered by Shopify, which provides the technical e-commerce infrastructure used to operate the Services.

Information submitted through the online store may be processed by Shopify and its service providers to provide, maintain, secure and improve the Shopify platform.

Depending on the Services used, information may be processed in countries outside your country of residence.

Shopify may also act as an independent data controller for certain processing activities in accordance with its own privacy policies and applicable law.

8. How We Share Personal Information

We do not disclose personal information except where reasonably necessary to operate the Services, complete transactions, comply with legal requirements or protect legitimate interests.

We may share information with:

• Shopify;

• Payment processors;

• Banks and payment providers;

• Courier companies;

• Postal services;

• Logistics providers;

• Warehouses and fulfilment partners;

• Cloud and hosting providers;

• Customer support providers;

• Email service providers;

• Fraud-prevention providers;

• Analytics providers;

• Advertising or marketing providers;

• Accountants;

• Lawyers;

• Auditors;

• Professional advisers;

• Government authorities;

• Courts;

• Regulators; and

• Law enforcement authorities.

Personal information may also be disclosed where necessary:

• To complete an order;

• To arrange delivery;

• To process payment;

• To investigate suspected fraud;

• To protect our legal rights;

• To protect the safety of customers or third parties;

• To comply with applicable law; or

• In connection with a merger, acquisition, restructuring or transfer of business assets.

We do not sell customer personal information to third-party advertisers.

9. Shipping and Delivery Information

To prepare and deliver an order, we may provide courier or logistics companies with information such as:

• Recipient name;

• Delivery address;

• Postal code;

• Telephone number;

• Email address;

• Order reference;

• Package information; and

• Delivery instructions.

Courier companies may use this information to:

• Deliver your order;

• Provide tracking updates;

• Confirm delivery information;

• Arrange delivery times; or

• Resolve failed delivery attempts.

10. Cookies and Similar Technologies

Our online store may use cookies and similar technologies.

Cookies may be used to:

• Keep the website functioning properly;

• Maintain shopping cart sessions;

• Remember customer preferences;

• Support customer account login;

• Protect website security;

• Prevent fraud;

• Analyze website traffic;

• Measure website performance;

• Improve the shopping experience; and

• Support marketing and advertising activities where permitted.

Essential Cookies

Essential cookies are required for important website functions including:

• Shopping carts;

• Checkout;

• Account login;

• Payment processing; and

• Website security.

Analytics Cookies

Analytics cookies may help us understand how visitors interact with our website and which pages or products are frequently viewed.

Advertising Cookies

Where permitted, advertising cookies may be used to measure marketing campaigns or provide advertising relevant to customer interests.

Where legally required, non-essential cookies will only be activated after appropriate consent has been obtained.

You may manage cookies through available website cookie settings or through your browser.

Disabling certain cookies may affect the functionality of the online store.

11. Marketing Communications

Where legally permitted, we may send information relating to:

• New products;

• Promotions;

• Special offers;

• Store updates; or

• Other marketing communications.

You may unsubscribe at any time using the unsubscribe option included in an applicable marketing email or by contacting us at:

support@ffxss.shop

Even after unsubscribing from marketing communications, you may continue to receive necessary service-related messages concerning:

• Orders;

• Payments;

• Delivery;

• Returns;

• Refunds;

• Account administration; or

• Security.

12. International Data Transfers

Some service providers we use may process personal information outside Denmark or outside the European Economic Area.

Where personal information is transferred internationally, we will use appropriate safeguards where required by applicable data protection law.

These safeguards may include:

• Adequacy decisions;

• Standard contractual clauses;

• Approved contractual safeguards;

• Technical and organizational safeguards; or

• Another lawful international transfer mechanism.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as required by law.

Retention periods may depend on:

• The duration of the customer relationship;

• Order fulfilment;

• Delivery requirements;

• Returns and refund periods;

• Tax obligations;

• Accounting requirements;

• Fraud-prevention requirements;

• Legal limitation periods;

• Dispute resolution; and

• The need to establish or defend legal claims.

When information is no longer required, it may be:

• Securely deleted;

• Anonymized; or

• Restricted from further processing where appropriate.

14. Data Security

We use reasonable technical, organizational and administrative safeguards designed to protect personal information against:

• Unauthorized access;

• Accidental loss;

• Unlawful disclosure;

• Unauthorized alteration;

• Misuse;

• Destruction; and

• Unauthorized processing.

Security measures may include:

• Restricted access;

• Account authentication;

• Secure hosting;

• Encryption where appropriate;

• Fraud monitoring; and

• Security reviews.

However, no internet transmission, website or electronic storage system can be guaranteed to be completely secure.

15. Your Responsibilities

You should take reasonable steps to protect your own information.

You should:

• Provide accurate information;

• Keep account information up to date;

• Protect your passwords;

• Avoid sharing login credentials;

• Notify us if you suspect unauthorized account access;

• Ensure delivery information is correct; and

• Use secure devices and internet connections where reasonably possible.

16. Children and Minors

Our Services are not intended to be used independently by individuals who are not legally able to enter into a purchase contract.

Where required by applicable law, minors should obtain permission from a parent or legal guardian before:

• Using the Services;

• Creating an account;

• Placing an order; or

• Providing personal information.

If we become aware that personal information has been provided by a minor in violation of applicable law, we may delete or restrict that information.

17. Your Data Protection Rights

Depending on your location and applicable law, you may have the right to:

• Request access to your personal information;

• Request correction of inaccurate information;

• Request completion of incomplete information;

• Request deletion of personal information;

• Request restriction of processing;

• Object to certain processing;

• Object to direct marketing;

• Request data portability;

• Withdraw consent; and

• Submit a complaint to a competent data protection authority.

These rights are not absolute and may be subject to legal conditions or exceptions.

For example, we may need to retain certain information to:

• Complete an order;

• Meet tax or accounting obligations;

• Prevent fraud;

• Resolve disputes; or

• Establish or defend legal claims.

18. Right to Object to Direct Marketing

You may object to the processing of your personal information for direct marketing purposes at any time.

Once we receive a valid objection, we will stop using the relevant personal information for direct marketing purposes as required by applicable law.

19. How to Exercise Your Privacy Rights

To exercise a data protection right, contact:

Email: support@ffxss.shop
Telephone: +45 22 99 87 55

Please provide sufficient information for us to identify your request.

We may ask you to provide:

• Your full name;

• Email address associated with your account or order;

• Order number where applicable;

• A description of your request; and

• Information reasonably necessary to verify your identity.

We may request identity verification before disclosing, correcting or deleting personal information in order to protect customers against unauthorized requests.

We will respond within the period required by applicable law.

20. Complaints

If you have concerns about how we process personal information, please contact us first so that we can review the matter.

You may contact:

Kulturarv.ai ApS
C/O Henrik Hvid Jensen
Langkildeparken 13
3480 Fredensborg
Denmark

Email: support@ffxss.shop
Telephone: +45 22 99 87 55

Depending on applicable law, you may also have the right to submit a complaint to the competent data protection supervisory authority.

For customers in Denmark, the relevant supervisory authority is generally the Danish Data Protection Agency (Datatilsynet).

21. Third-Party Websites

Our Services may contain links to third-party websites, platforms or services.

We are not responsible for the privacy, security or content practices of independent third parties.

When visiting an external website, you should review that provider's privacy policy before submitting personal information.

The inclusion of a third-party link does not necessarily mean that we endorse or control the third party.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in applicable law;

• Regulatory guidance;

• Changes to our Services;

• Changes in payment or delivery systems;

• Security developments;

• Changes in technology or service providers; or

• Changes to our business operations.

The latest version will be published on our online store.

Where required by law, we may provide additional notice regarding material changes.

The “Last updated” date at the beginning of this Privacy Policy indicates when the latest version became effective.

23. Contact Information

For questions about this Privacy Policy, the processing of your personal information or the exercise of your privacy rights, please contact:

Kulturarv.ai ApS
CVR number: 39633736

Registered address:
C/O Henrik Hvid Jensen
Langkildeparken 13
3480 Fredensborg
Denmark

Email: support@ffxss.shop
Telephone: +45 22 99 87 55